These 5 traits of a great alternative health writer will ensure you hire an asset for your marketing team. They will take a task that many people do not enjoy and create masterpiece.

Hiring a copywriter for your company is a complicated task. It is even more complicated when you are in the health sector.

When hiring a copywriter, you need someone who will captivate readers’ attention through a well-narrated story. You want the reader to be convinced to take action like visiting your e-commerce store or signing up for a free product or service. However, all this needs to be done within the confines of the rules and regulations that govern the industry and protect consumers.

In this article, we will look at the 5 most important things to consider before you hire a copywriter for your alternative health business.

A Knack for Research

The alternative health industry demands well-researched and referenced content. The writer needs to source high-quality information, process the information, and transform it into easy-to-digest content.

Discuss their experience with research. Are they aware of PubMed or Google Scholar? Are they able to accurately reference the authors of articles?

Take the time to assess their portfolio. Do they have any well-referenced material? Does it show some critical thinking and analysis or did they simply repeat information that can be found anywhere on the internet?

How to test their research capabilities

• Ask for writing samples
• Discuss their research process
• Ask about the tools and resources they use
• Give a test assignment
• Check references

The challenge with finding the right balance in a copywriter is that traditionally trained health professionals have a difficult time crafting content in a manner that a layman’s target audience can understand. On the flip side content writers who are not traditionally trained may not understand the industry well enough to create useful articles and documents.

Understand your target audience and their needs and choose a copywriter who is able to meet these meets. For example, if your audience is complementary health doctors then high actual medical practitioners.

A Good Understanding of Legal Requirements

The health industry as a whole is subjected to rigorous standards and regulations. A general understanding of these requirements may save you from a potential lawsuit.

For example are they aware that they cannot make unsubstantiated claims on an article? Are they aware of what constitutes recognizable research studies within the industry?

Do they understand FDA, HIPPA, and FTC regulations and the role they play in any communication within the health industry? Ask enough questions during your interview to determine their knowledge of these standards.

Knowledge of the Industry

Every industry has its jargon, its tone, and the no-go zones. For example, mindfulness businesses generally take a calm and reassuring tone in their communication. The majority of CBD businesses are hype and vibrant. While the writer is expected to follow the guidelines of your business, an understanding of the industry ensures they create valuable content

Industry	Key Knowledge Areas for Copywriters
Supplements	– Understanding different types of supplements (e.g., vitamins, minerals, herbal extracts).
	– Familiarity with the regulatory environment (FDA, quality standards).
	– Knowledge of health benefits, dosages, and potential side effects.
	– Stay updated on the latest research and trends in supplementation.
CBD	– Understanding the different types of CBD products (full-spectrum, isolate, etc.).
	– Awareness of the legal status of CBD in various regions.
	– Knowledge of potential health benefits and any associated risks.
	– Ability to communicate dosage and usage guidelines.
Yoga	– Understanding various yoga styles and their principles.
	– Familiarity with yoga poses, terminology, and their benefits.
	– Knowledge of the mental and physical benefits of yoga practice.
	– Awareness of trends and emerging practices in the yoga community.
Massage	– Understanding different massage techniques (Swedish, deep tissue, etc.).
	– Familiarity with the benefits of massage therapy for various health issues.
	– Knowledge of massage equipment and oils used in the industry.
	– Awareness of client preferences and contraindications for massages.
Essential Oils	– Knowing the properties and uses of various essential oils (lavender, tea tree, etc.).
	– Familiarity with aromatherapy and its potential therapeutic benefits.
	– Knowledge of safe usage, dilution, and application methods.
	– Awareness of essential oil brands and product quality standards.

Creative SEO

A creative SEO writer is someone who is able to craft captivating content that answers search intent while satisfying all technical SEO best practices.

Readers must feel that their question has been answered when they engage with your articles. This requires the writer to use critical thinking and consistently ask the questions; what, where, why, who, when, and how.

The article also needs to be easy to read. This includes the flow of words, well-segmented articles with subheadings, striking, and relevant images, and the use of lists and tables. When done correctly, these tips break up the text and make it easy and enjoyable for the reader.

Ensure that SEO best practices such as interlinking, strong CTA’s, and use of relevant keywords are present in the content writer’s previous work.

Content Marketing Strategy

It is beneficial to have a copywriter who has at least basic knowledge of content marketing strategy. It ensures that they align all their content to your business goals and can give a fresh perspective on improvements that can be made to the existing strategies.

A copywriter with knowledge of content marketing will understand how different types of content fit into the content marketing funnel. This allows them to create content that moves the audience from awareness to consideration and, ultimately, to conversion.

Knowledge of content marketing means understanding the importance of data and analytics. The writer can track and interpret performance metrics to assess the success of their content and make data-informed decisions for improvement.

This gives you a competitive edge because the writer will often focus on creating evergreen content that continues to provide value over time.

Do You Need Well-researched and Intriguingly Crafted Alternative Health Content?

Do not waste time and resources on general copywriters who have no in-depth understanding of the kind of content that engages and converts an audience.

If you need a copywriter who will help you build a marketing asset that sells while you are asleep then let’s have a chat!